Adidas to end partnership with NBA

Posted by C.L. Anthony on Monday, March 16, 2015 with No comments
Official Press Release

“We have decided to not renew our partnership as official outfitter of the NBA after our current contract expires following the 16-17 season. While we have enjoyed a successful long-term relationship with the league, we continually review our partner agreements to ensure they are meeting our investment and delivering on our brand and business needs. We are reimagining and reshaping our business and have evolved our strategy to look at new, cutting-edge ways to drive our brand and support our business over the long term. We will invest more in telling stories that matter to our consumer, building category-disrupting innovative products, reinvigorating youth basketball with our new Next Generation programs and doubling our roster of professional athletes to authenticate our brand on-court.”


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